NHS.UK Alpha is the new development for designing the strategy for public facing digital health care services.
The most recent update on their blog explains what they have come to learn in the 12 weeks since the launch of the project: digital is desired.
An increasing number of NHS users want digital healthcare to be widely available amongst services in order to fit in with their busy day-to-day lives.
http://digital.nhs.uk/designing-the-future-of-nhs-uk